Betty Crocker has empowered makers, bakers, and 'whisk' takers since its inception, but with a changing landscape, the brand decided it was time to rebrand for ‘every Betty.' They were faced with a challenge, how would this come through on digital?
From a modern and engaging look and feel to an inclusive and witty tone of voice, a brand new social and digital experience was created. We took the new brand guidelines and blew it out. We pushed the tone of voice, grew our consumers' trust, concepted shoot directions, pre-pros, style guides, capitalized on social trends, refreshed product descriptions, and everything in between. The results? A fun and fresh online presence, increased engagement, impressions, clicks, and sweets cravings... especially on our end.
AD: Aliza Roth
Agency: VMLY&R