95% of smokers who try to quit “cold turkey” are unsuccessful, that’s where Chantix’s slow-turkey comes into play. The campaign encouraged smokers to quit slowly with a flexible quit approach. The results? A super successful campaign, Pfizer’s revenue increased by 13%, and a whole lot of happy lungs.
ECDs: John Bollinger | Bob Pirrmann
AD: Aliza Roth
Agency: VMLY&R